Originally uploaded by Mee a Bee
I came across two old but unworn boy's woolen undershirts while I was in NZ. Mum had gotten them from a friend of hers thinking they might be suitable for my boys.
Take a look at this wonderful vintage care label.
In bold it says "IT IS A VALUABLE GARMENT. Please treat it as such and it will give you wonderful service. If we were washing it ourselves, we would: ..."
I love this label so much I can't bring myself to remove it! I think I need to write something like this on my bags. Do you think people would take the time to read it? Sadly I do not.
In years to come the conscious buyer will care more and more when making purchases and then taking care of those goods. People are much less inclined to buy and replace which means buying something that is going to last the distance.
I also found this article/advertorial from the Sydney Mail, April 7,1926 about the famous underwear brand, Wolsey. They're still going strong after more than 250 years in business. Something to aspire to!