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How do I get featured so regularly? It's a combination of things. Having a great product that I believe in is number one. Having (semi) decent photographs is another. Then it all comes down to being in the right place at the right time, making connections and putting yourself out there.
Take this feature by Chic Mother and Baby. Here's how it all fell into place:
Last year I wrote a press release, it was picked up by BabyBites. Later on in the year BabyBites editor-in-chief Jodi was opening her own store, Chocolate+Chilli. She wanted Mee a Bee to be one of her gorgeous hand-selected brands.
MiniStyleHive was one of the websites that publicised the launch of C+C and highlighted Mee a Bee as one of their personal picks. There's a lot of camaraderie in the kids' fashion industry so I wasn't surprised when Kellie (MiniStyleHive) shared her favourite design blogs. Chic Mother and Baby is of course one of them.
Back up a few more notches and meet Skout Trade Fair. This is the network for people in the kid's industry and where I have made some wonderful connections. Last night I happened to notice that Mina (Chic Mother and Baby) was scouting Babushka items. I quickly dropped her a line and hey presto the bag is on the site this morning.
So you can see a number of important elements at work. Having a solid plan and the patience to see it through. Networking, taking an interest in your industry not just your own niche market, meeting key players and supporting other businesses, even those that could be viewed as competitors. And lastly, not being afraid to make that initial contact - nothing ventured nothing gained.
Thank you so much to all of the women mentioned here. You've played a huge part in Mee a Bee's success to date.